Social Media INVESTOR BUILDING. HOW TO USE SOCIAL MEDIA TO GROW INVESTOR BASES FOR SMALL CAP COMPANIES
How do you start social media without proper investor content? FIrst, develop a plan that looks directly at your goals, conversion actions, key audiences and ways to reach those investor groups.
It takes work to build content that will attract investors.
– a content marketing strategy that investors will find, share and eventually buy into.
Sound business plans and a great idea are clear requisites for attracting investors for your small cap business companies, but nowadays social media is also playing a big role in attracting investors. Social media today characterize the ideal destination for investors that collaborate online to garner high returns.
Here are some of the ways to attract potential investors using social media:-
FINDING INVESTORS THROUGH LINKEDIN
Web site and e-mail addresses are the foremost vital public persona of your public company, then LinkedIn homes the foremost vital individual persona that you just want. LinkedIn is a web resume that allows you to find the potential investors.
This service enables you to keep track of the folks you’ve met and attract the folks you would like to satisfy. It’s a common thing now that people generally look at the LinkedIn profile of each other before meeting for the potential investment meetings.
The LinkedIn profile you create makes it simple for the potential investors and alternative business associates to access information about you and your public company.
USING TWITTER TO FIND INVESTORS-
Twitter has become an accepted way for businesses to connect with their client bases. Fundamentally, Twitter is a real-time information network that allows people post tweets which includes text, links, pictures, and video. This information you post on the online world will be distributed in matter of seconds.
As we know your small cap public company is not a human who have feelings and opinions, but it personifies a culture and a brand. To attract potential investors company should tweet information, news, and links related to the culture and brand.
One can Influence the company’s online activities by tweeting whenever there is a new entry to your blog, website, or Facebook page and press release. Include company’s web address in tweets to drive more traffic to your site.
Even though any employee in the company can tweet as the company, it is essential to officially put a team of persons in charge of the account to make sure that direct Twitter messages are being responded with feedback.
Today social media has become a place for conversations and having a good conversation with your investment partners can lead to gain the trust of your investors which leads to rise in investment and brand equity, and therefore, market value.
Social media cannot be called an investment itself but small midcap companies can use social media as a resource to understand about their target market. So, Use Social Media To Grow Your Investor Base.