Norbert The Dog Is On The Positive Phil Show…and His Awesome Entreprenurial Mom

Author, Publisher, Philanthropist, Social Influencer
Mom to Norbert

Julie (Freyermuth) Steines is a multiple award-winning children’s book author. She co-owns the publishing and education company, Polly Parker Press, with her mother, Dr. Virginia Freyermuth. Her beloved Norbert book series is inspired by her real-life 3 lb. registered therapy dog whose message is, “You don’t need to be big to make a BIG difference in the world.”

As a registered therapy animal team for the past six years, Julie and Norbert have spent many hours volunteering at hospitals, nursing homes, schools, fundraisers, and homeless shelters to bring comfort and smiles to people of all ages.

Julie has built a global audience with Norbert of nearly one million highly-engaged followers, known as The Norberthood. Through Facebook, Instagram, Twitter, and YouTube, Julie consistently promotes kindness and compassion, while inspiring Norbert’s dedicated and passionate fans to spread smiles to others. Norbert has become a worldwide phenomenon and a captivating symbol of goodness and generosity of spirit.

Julie and Norbert have appeared multiple times on Hallmark Channel’s “Home & Family.” Her segments have been enthusiastically received by viewers, as she shared real-life aspects about her work as an author and animal therapy team, and also as a newlywed bride with her husband, celebrity and show co-host, Mark Steines. Other television appearances include several segments on “The Doctors;” Harry Connick Jr’s show “Harry;” Fox News; and KTLA Morning News.

Julie’s work with Norbert has been featured on Time, People, Wired, HLN, Huffington Post, AOL, InStyle,, Paper Magazine, and, among others.

Julie and Norbert’s charity endeavors includes volunteering several times a month at Children Hospital Los Angeles, and helping make a difference with organizations such as the Marine Toys for Tots Foundation, Lil BUB’s Big Fund for the ASPCA, and the Los Angeles Mission.

In the corporate space, Julie and Norbert have worked with national brands such as Conde Nast, iTunes, The Walt Disney Company, Hilton Hotels, Pottery Barn Teen, Natural Balance, Pet Smart, and more.

Julie is a Summa Cum Laude graduate of Ohio Wesleyan University. She is a member of the Phi Beta Kappa Society. Norbert is a one-of-a kind mixed breed, 3-lb registered therapy dog, social media influencer, philanthropist, star of the international award-winning picture book Norbert: What Can Little Me Do?, and world-famous high-fiver. Norbert has more than one million highly-engaged followers across his social media platforms

As the dog-in-charge of ‘Norberthood for Good,’ his mission is to inspire kindness, spread smiles to people around the globe, do volunteer and philanthropic work, and bring comfort to those in need. He believes that you don’t need to be big to make a big difference in the world. Born in 2009, his mommy Julie adopted him through Due to his tiny size, Norbert was only allowed to go to a special home filled with love and compassion.

Norbert is a mix of Chihuahua, Cairn Terrier & Lhasa Apso. When he was a puppy, his mommy was shopping in an eyeglass store when a woman told her that Norbert would make a wonderful therapy dog. Because he made people smile, his mommy realized that by becoming a registered therapy dog, Norbert would be able to provide love, joy and comfort to people in need of happiness.

In addition to ongoing visits to hospitals, nursing homes, schools and special events, Norbert volunteers several times a month at Children’s Hospital Los Angeles. He supports variety of charitable causes such as, Marine Toys for Tots Foundation, Los Angeles Mission, Lil BUB’s BIG FUND for the ASPCA, and Boot Campaign, a military nonprofit.

As the internet’s most popular registered therapy dog, Norbert has worked on a variety of awareness and branding projects with major National Brands and Non-Profit Organizations such as The Walt Disney Company, Pottery Barn Teen, iTunes, Hilton Hotels, Natural Balance, PetSmart, and more.

Norbert has become a press favorite and has been featured on The Doctors, Harry Connick Jr’s show Harry, Hallmark Channel’s Home & Family, Fox News, KTLA Morning News and Right This Minute, as well as, outlets such as Time, People, InStyle, USA Today, The Huffington Post, BuzzFeed, AOL and Paper Magazine. He was a cover dog for Animal Wellness Magazine, Groomer to Groomer Magazine and Focus Magazine.

Norbert is the star and inspiration behind the picture book series featuring titles that include Norbert: What Can Little Me Do?, Norbert: What Can Little YOU Do?, and Norbert: & Lil Bub: What Can Little WE Do? Created by Norbert’s mommy author Julie Steines (formerly Freyermuth), illustrated by Virginia K. Freyermuth, Ph.D., and published by Polly Parker Press LLC, DBA Norberthood, a mother-daughter-owned independent publishing & education company, Norbert has won nine prestigious book awards including a Nautilus Book Award, Mom’s Choice Award, Next Generation Indie Book Award and Independent Book Publishers Awards.

The Norbert Plush Toy, created by Polly Parker Press, received a gold 2016 Family Choice Award. Sold out of its first edition, a second edition is now being created. For each plush sold, one is donated by Norberthood to Marine Toys For Tots® Foundation.
Twitter @NorbertDog

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